Sam Rodriguez was born into the dental laboratory business, as the son of a lab owner. He learned about the business from a young age and became a Certified Dental Technician, opening Aesthetic Dsign in 1984. During his career, Sam has become a recognized leader in the field, serving as a lecturer for several major dental supply manufacturers, including Kerr, Wohlwend, GC America, and Renfert.
From the early days of hands-on work with one type of porcelain to today’s highly-digitized systems using more than 300 types of porcelain and custom-milled products, Sam hasn’t stopped learning. He graduated from industry-leading education programs, including the LD Pankey Institute, Pete Dawson Institute, and Las Vegas Institute, and studied with renowned German ceramists Willi Geller and Klaus Muterthies. Even as the company owner, Sam continues to enjoy working on the bench.