Aesthetic Dsign is a comprehensive dental laboratory, based in the Tampa Bay area for more than 30 years. With current technology and years of expertise, we offer meticulous attention to detail and customer service for clients across the country. We take pride in knowing our dental clients individually and collaborating with them to create products that fit and satisfy their patients.

Aesthetic Dsign works with dental practices of all sizes and specialties, while continuing to provide a personal touch. Digital technology enables us to serve your dental product needs, wherever you are located. We partner with our doctors on custom products and milling materials, and we communicate directly with them to review files or difficult cases. Clients are our top priority and can talk to owner Sam Rodriguez on a daily basis.

We’re Committed to Technology and Customer Service

We have state-of-the-art technology, including 3Shape and Sirona X5 digital scanning and are licensed to receive digital files from 3M and Intero. This technology allows us to efficiently process digital impressions to reduce turnaround times and cost. We also feature an in-house milling facility.

Sam Rodriguez, Owner

Sam Rodriguez was born into the dental laboratory business, as the son of a lab owner. He learned about the business from a young age and became a Certified Dental Technician, opening Aesthetic Dsign in 1984. During his career, Sam has become a recognized leader in the field, serving as a lecturer for several major dental supply manufacturers, including Kerr, Wohlwend, GC America, and Renfert.

From the early days of hands-on work with one type of porcelain to today’s highly-digitized systems using more than 300 types of porcelain and custom-milled products, Sam hasn’t stopped learning. He graduated from industry-leading education programs, including the LD Pankey Institute, Pete Dawson Institute, and Las Vegas Institute, and studied with renowned German ceramists Willi Geller and Klaus Muterthies. Even as the company owner, Sam continues to enjoy working on the bench.

Michelle Giroux, Client Relations Manager

Michelle Giroux, CDA, RDH, BASDH, has more than 25 years of experience handling all aspects of dental practices from dental hygiene, radiology instructor to office manager. She has hired and managed clinical and business department staff, as well as assisted in the opening of new practices. Michelle became a certified dental assistant in 1993, then earned her bachelor’s degree in Applied Science, Dental Hygiene from St. Petersburg College, St. Petersburg, Florida, in 2009.

From chair-side to front office, Michelle’s background gives her a keen understanding of the pressure on dentists to deliver the highest quality patient care while following an efficient financial plan. She is a high-energy team player, focused on the needs of both patients and providers. Michelle is the mother of two active teens, and she enjoys outdoor activities, cooking, and family time. 

Contact Michelle